Facebook Business Page Bio: Examples & Template

Most small businesses type “Welcome to our page!” into their Facebook bio and never touch it again. That’s a waste — the bio is the one line Facebook shows under your name in search, in the “Pages you may like” rail, and atop your own page. In about 101 characters it has to tell a stranger what you do, where, and why to pick you — here’s how to write one that earns the click, with copy-paste examples.

The two fields you’re actually writing

Facebook gives a business page two separate description spots, and people mix them up constantly:

• The Bio — the short blurb (about 101 characters) that shows at the top of your page and in search previews. This is the one that matters most.
• The About section — a longer area for your description (often up to ~255 characters), plus hours, contact info, service area, and an “Additional info / Our Story” box where you can write the full pitch.

Nail the 101-character Bio first — it does the heavy lifting. Then flesh out the About section for anyone who clicks through.

What a Facebook page bio must do in 101 characters

You don’t have room for a story. You have room for four things, and you should fit as many as you can:

• What you do — the category, in the words a customer would use (“HVAC repair,” not “climate solutions”).
• Where — your city or service area. This is also what helps you show up when someone searches “plumber near me.”
• A reason to trust you — one proof point: “since 2009,” “licensed & insured,” “family-owned.”
• What to do next — “book online,” “free quotes,” a phone number.

A simple bio formula

Drop your details into this and trim to fit:

6 Facebook business page bio examples

Each of these fits inside the limit. Steal the structure, swap in your details:

Writing the longer About section

Once the bio is set, the About description adds the detail that closes the sale. A clean structure: what you do and who you serve, one line of credibility, your service area and hours, and a clear next step. Keep it skimmable — nobody reads a wall of text on Facebook.

5 mistakes that cost you customers

• A blank or “Welcome!” bio. It’s prime real estate. Generic text wastes it.
• No location. Leaving out your city hurts you in local discovery — the whole point of a Facebook page for a service business.
• No call to action. Tell people the next step: book, call, or message. Don’t make them hunt.
• Hashtag soup. Facebook isn’t Instagram. One or two at most; a row of hashtags reads as spam.
• Set-and-forget. Update hours, service area, and offers when they change. A stale bio that says “now open!” two years later undercuts trust.

FAQ

How long can a Facebook business page bio be?

The short Bio field holds about 101 characters. The separate About description gives you more room (often up to ~255 characters), and the “Additional info / Our Story” box lets you write as much as you want. Write the 101-character version first — it’s what most people see.

Does my Facebook page bio help with SEO?

Indirectly, yes. A clear bio with your category and city helps Facebook surface you in its own search and gives Google a consistent signal about what you do and where. Keep the same name, category, and service area across Facebook, your Google Business Profile, and your website.

What’s the difference between the Bio and the About section?

The Bio is the short blurb at the top of your page. The About section is the full tab — your longer description, hours, contact details, and story. Think headline versus the paragraph underneath.

Should I use emojis in my Facebook bio?

One, sparingly, if it fits your brand — a coffee cup for a café, say. Don’t spend your scarce characters on decoration. Words that describe what you do and where will always out-pull an emoji.