Marketing score: 64/100
Above average for a 2-year-old service business. Three quick wins available.
Top fix #1 — Google Business Profile photos (impact: high, effort: 30 min)
You have 4 photos on your Google Business Profile. Top performers in your category have 12+. Add 8 more photos this week — finished work, before/after shots, your team. Profiles with 10+ photos get 2.7× more direction requests.
Top fix #2 — Review velocity (impact: high, effort: 1 hr/wk)
Your last review was 47 days ago. Set a 2-minute "ask for the review" step at job completion. Aim for 1 new review per week minimum. Recency is a stronger Google ranking signal than total volume.
Top fix #3 — Service-area pages (impact: medium, effort: 4 hrs)
Your homepage is the only public URL ranking. Add a page per major service-area city ("[Service] in [City]") to capture local-intent searches.