What does the marketing audit actually check?
Nine areas: Google Business Profile completeness, review volume and recency, website presence, mobile-friendliness signals, social platforms used, posting cadence, brand consistency across platforms, on-page SEO basics, and the local-search signals competitors are using. You describe your current marketing in plain English; the AI scores you against small-business best practices.
Do I need to install or connect anything?
No. You answer a short questionnaire — business name, industry, website URL, what marketing you currently do — and the audit returns a score and a prioritized list of improvements. No OAuth, no API connections.
How accurate is the score?
The score is directional, not forensic. It's calibrated to small-business marketing benchmarks — a 72/100 means you're roughly in the top half. The real value is the prioritized fix list, which tells you the 3 things to do this week to move the needle.
How is this different from a free SEO audit tool?
SEO tools give you a technical SEO score — backlinks, keywords, page speed. Useful but abstract. Our audit is operational: "your Google Business Profile is missing photos and your last review is from 2024 — fix these two things first". Action over abstraction.
Is this a free tool or paid?
The Marketing Audit is part of the paid Operaite app ($29/mo, 21-day free trial, no card required). The 21-day trial is enough time to run the audit and act on the top fixes.
Can I run it for clients?
Yes — you can run the audit for any business you can describe. Marketing consultants and freelancers use it to ground conversations with prospects.